YouTube has invested an additional US$20 million into its “Learning” initiative through its new Learning Fund program, which is focused on creating educational content. The move comes on the back of the initiative’s launch in July.
Notwithstanding investing through the learning fund, YouTube said in a blog entry that it is attempting to develop new YouTube Originals which are centered around learning. Examples include Mind Field: Season 3 from Vsauce creator Michael Stevens, and another series with Vox Entertainment. This pursues its initial round of investment in shows such as TED-Ed or Hank and John Green’s Crash Course. YouTube included that it is likewise supporting creators, for example, Socratic and Linda Raynier.
To make finding learning content easier on YouTube, the video platform is additionally launching another channel called Learning, which will see major accomplices such as Goodwill and Year Up contributing curated playlists featuring video content that teach professional aptitudes. The channel hopes to increase ease for users in discovering instructional exercises, DIY videos, explainers, and skill-based playlists.
YouTube has likewise joined hands with online learning platforms, for example, edX, a non-profit organization offering courses from the colleges and institutions. It also collaborated with OpenClassrooms, an education platform based in France for video content.
It will likewise be growing its YouTube EduCon conferences to Europe and Asia, starting with India in December and UK in February. This was after it held the conferences in California, Mexico, and Brazil to connect”EduTubers” with new assets and each other this year.
In 2019, YouTube wants to give more resources to aspiring education creators, for example, its Creator Academy course for instructive channels, and its new Learning Best Practices. Other activities include facilitating a NextUp creator camp particularly for emerging EduTubers and attempting to connect EduTubers with brand accomplices through FameBit.
“We have just secured investments for sponsored content particularly for the EduTuber community,” the blog entry included.
YouTube Learning was introduced in July this year, offering grants and promotion to bolster education-focused content creators, expert organizations, learners, and students.