Netflix wants to reform the way in which developers build websites, abstracting away the web server and breaking sites into microservices, making the procedure more like building a versatile mobile application than a customary website. Today, the organization declared a $30M Series B investment to help continue with building on that vision.
Kleiner Perkins led the round. Andreessen Horowitz and Stewart Butterfield, Jeremy Stoppelman, and Dylan Field, the founders of Slack, Yelp, and Figma, all participated. The investment brings the total raised to over $44 million, as indicated by Crunchbase.
Chris Bach, co-founder, president and Matt Biilmann, co-founder and CEO see the change they are endeavoring to make as a major aspect of the larger shift to an API economy. They need to take the same ease of development APIs have given software engineers in a mobile context and convey that to web development.
Mamoon Hamid, general partner at stakeholder Kleiner Perkins says that while the site backend has advanced over recent years, the front end has stayed static, and that is the thing that Netflix is addressing with their microservices-based way to web development. “Netflix smack debt hits our perspective of where we have to go for the web to thrive,” Hamid said.
He believes the last move of this magnitude in web development at the initial layer was the arrival of the CMS 15 years back, and we are beginning to see developers attracted to the Netflix approach in a widespread manner. “We truly believe that with this 300,000 strong developer force that is now behind Netflix that showing early signs of tapping into what could be the platform from which a noteworthy portion of the web content is served from (in the future),” Hamid said.
Netflix is attempting to double the number of sites running on their approach in the coming years and consider this to be a mission to change the web. “For us, it’s critical to continue being where developers need to go and effortlessly can get something up and running. And then you can scale from that point,” Bach said.